We are not a new idea. We are experienced professionals who have spent decades inside the institutions we now serve. What we bring is discipline, deep market reach, and an uncompromising commitment to portfolio hygiene — so you can grow with confidence.
We don't compete on promises. We compete on proof — track record, process, and people who have lived inside these businesses for decades.
Our founding team has held leadership roles at ICICI Bank, ABN AMRO, SREI, Bajaj Finserv, Magma and CNHI Capital. We understand how principals think — because we were principals. That means no learning curve, no surprises, and no misaligned incentives.
Every customer we originate goes through a structured pre-screening process before it ever reaches your underwriting desk. We do not chase volume at the cost of quality. Our philosophy is simple — a bad account costs us both more than a declined application.
Our field presence spans semi-urban and rural markets across Assam, Bihar, Jharkhand, Odisha, Uttar Pradesh and West Bengal — markets that most large DSAs overlook. We reach the customer that traditional channels cannot, and we do it responsibly.
We are building a company that our children can be proud of. That means we make decisions with a 10-year horizon, not a monthly disbursement target. Your trust is our most valuable asset — and we protect it accordingly.
There are hundreds of DSAs. The question you should ask is not who is the cheapest — but who will protect your book, your brand, and your compliance record.
Every lead is evaluated against your credit policy before submission. We are trained in your underwriting parameters and we apply them in the field — not just at the desk.
We go where your branch network does not. Cities like Hazaribag, Baripada, Darbhanga, Purnia — we have on-ground relationships that took years to build and cannot be replicated overnight.
Our own CRM tracks every lead, every document, every follow-up. You get clean, structured files — not WhatsApp forwards. Transparency at every stage of the pipeline.
We focus on Construction Equipment, Commercial Vehicle, Home Loan, LAP and Insurance. We do not try to do everything. Deep expertise in our chosen sectors means better customer qualification for you.
Regular MIS reports, portfolio performance updates, and a management team that picks up the phone. We run our relationship with you like a partnership — not a transaction.
KYC, income verification, field investigation — done right, every time. Our team is trained on RBI guidelines and your internal credit policies. No shortcuts, no exceptions.
"I have spent 25 years sitting on the other side of this relationship — as a Principal. I know exactly what you need from a DSA partner, and I have built DealGini to deliver precisely that."
Abhishek Pandey is an industry veteran with nearly 2.5 decades of experience managing diverse commercial lending businesses across Construction Equipment, Commercial Vehicle, Auto and Farm Equipment financing. He has not just observed the industry — he has shaped it from inside some of India's most respected financial institutions.
When Abhishek says he understands your credit risk culture, your compliance requirements, and what a clean portfolio looks like — it is because he has built and managed those very portfolios. DealGini is not his first engagement with this industry. It is the culmination of everything he has learned about doing this right.
Our base is in Kolkata, with service offices in Hazaribag (Jharkhand), Patna (Bihar) and Lucknow (Uttar Pradesh). Offices in Guwahati, Bhubaneswar and Raipur are being established. Every city in our network has a dedicated relationship manager with local market knowledge — not a visiting salesperson.
Our strategic focus on semi-urban and rural markets is not a gap-fill strategy — it is our core thesis. Loan penetration in these markets is far below urban averages, customer quality is strong, and competition from organised channels is limited. We are building deep, loyal relationships in markets that will define the next decade of retail credit growth in India.
Every file we submit has passed through our internal quality gate. These are not aspirational standards — they are our operating procedures.
We assist customers in compiling complete KYC documentation — Aadhaar, PAN, address proof — ensuring all required originals are available and the file is submission-ready before it reaches your desk.
Bank statements, income proof and cash-flow assessment done in the field before any application is submitted.
Our team conducts in-person visits to understand the customer's profile, business environment and asset details — giving your underwriting team a richer picture than documents alone can provide.
We counsel customers on the importance of credit health and encourage them to review their own credit report before applying — helping set realistic expectations and reducing files likely to face credit objections.
Every file we submit comes with a standardised document checklist, properly indexed papers and a DealGini covering note — so your underwriting team can assess the case without chasing missing documents.
Monthly portfolio reports, sourcing quality metrics, and open-book reporting on all active files. You will always know exactly where every lead stands.
Our responsibility does not end at disbursement. We support first EMI collection, maintain customer contact and flag early stress signals proactively.
Our operations follow RBI guidelines for DSAs. PMLA, fair practices code, and data privacy standards are embedded in our day-to-day processes.
We are proud to be associated with leading banks and NBFCs across India. Our goal is to be the preferred DSA partner for every institution we work with.
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Getting started is straightforward. We move at your pace, adapt to your processes, and earn your confidence before asking for volume.
No junior sales person. Abhishek or a senior team member meets with your partnership or channel team directly. We discuss your credit appetite, geography, product focus and what good looks like for you.
We execute the DSA/referral agreement per your standard template. Our field team then undergoes product training on your specific credit policy, documentation requirements and submission format.
We start with a focused pilot — typically one or two markets — so you can evaluate our file quality, submission standards and customer profile before committing to full rollout. Volume comes after trust.
Once alignment is established, we activate our full city network for your products. Regular review meetings, MIS reporting, and portfolio monitoring ensure the relationship keeps improving over time.
We did not start DealGini to be the biggest DSA in India. We started it to be the most trusted one — by the institutions we partner with, and by the customers we serve.
Reach out to our leadership team directly. The first conversation is always with a decision-maker — never a sales executive.