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Our Story

Built on experience.
Driven by trust.

DealGini was not built in a boardroom. It was built after 25 years of working inside India's leading banks and NBFCs — understanding what borrowers need, what lenders want, and what the gap between them costs everyone.

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Our Story

How DealGini
came to be.

Abhishek Pandey spent 25 years at the centre of India's lending industry — at ICICI Bank, ABN AMRO, SREI Infrastructure Finance, Bajaj Finserv, Magma Fincorp and CNHI Capital. He built teams, managed portfolios and watched from the inside as good borrowers got rejected for the wrong reasons and good lenders struggled to find quality origination.

He also saw what happened when a DSA had real industry knowledge versus when it didn't. The difference in file quality, customer handling and lender relationships was enormous. That gap was the opportunity.

DealGini Private Limited was founded to be the DSA that does it properly — with the compliance standards of a bank, the reach of a seasoned professional network and the genuine care for customers that only comes from experience.

Co-founded with Alok Abhishek, the company today operates across 9 states, partners with 21 principal lenders and serves retail borrowers, broker partners and consultancy clients — from a base in Kolkata with service offices in Hazaribag, Patna and Lucknow.

Milestones

A journey built
step by step.

2023 — Foundation
DealGini Private Limited incorporated — Headquarters established in Kolkata. First principal partnerships signed across vehicle finance and home loans.
2023 — First Expansion
Service offices opened in Hazaribag and Patna — Eastern India operations established. DSA partner network begins growing across Bihar and Jharkhand.
2024 — Scaling Up
Lucknow office launched — UP corridor activated. Principal partnerships expanded to 21 banks and NBFCs. Product range extended to personal loans, insurance and FD.
2024 — Consultancy Launch
DealGini Consultancy practice launched — Advisory services introduced for financial services, industrial sales and tourism sectors. Team expanded with domain specialists.
2025 — Today
9 states, 24 cities, 21 lender partners — Full digital platform live. Broker partner CRM operational. Pan-India coverage expanding across Odisha, Assam, Maharashtra and Delhi.
What We Stand For

Our mission
and values.

🎯
Right Match, Every Time

We never push a product because it earns a higher commission. We match every borrower to the lender best suited to their profile — even if that takes longer.

📋
File Quality Above All

Lenders trust us because our files are clean, documentation is complete and customers arrive pre-counselled. This is not a default — it is a deliberate standard.

🤝
Relationships, Not Transactions

We measure success by how many customers come back and how many partners stay. Short-term gains that compromise trust are not a trade we make.

🌍
Reach Where Others Don't

Our focus on semi-urban and Tier 2–3 markets is intentional. These customers are underserved, creditworthy and deserve the same quality of service as metro borrowers.

⚖️
Compliance Without Compromise

We follow RBI guidelines, maintain KYC standards and operate with the discipline of a regulated institution — even though, as a DSA, we are not required to.

📈
Grow With Our Partners

When our broker partners earn more, when our principal lenders disburse more quality loans, when our consultancy clients grow — that is what success looks like for us.

We exist to make lending work better — for the borrower who needs the right loan, the broker who needs reliable support, and the lender who needs quality origination. All three, at the same time.

— Abhishek Pandey, CEO & Founder
The Leadership

The people behind
DealGini.

Two directors. One shared vision. Decades of combined experience across financial services, operations and business development.

Abhishek Pandey — CEO & Founder, DealGini
Abhishek Pandey
CEO & Founder

Abhishek brings over 25 years of hands-on experience in lending, DSA operations and financial distribution across India's leading institutions. His career spans retail lending at ICICI Bank and ABN AMRO, equipment and infrastructure finance at SREI and CNHI Capital, and consumer lending at Bajaj Finserv and Magma Fincorp.

He founded DealGini to combine the reach of a DSA network with the standards of a regulated lender — creating an organisation that earns the trust of both borrowers and principals simultaneously.

ICICI Bank ABN AMRO Bajaj Finserv SREI Magma Fincorp CNHI Capital
Alok Abhishek — Co-Founder & Director, DealGini
Alok Abhishek
Co-Founder & Director

Alok Abhishek co-founded DealGini and serves as Director, overseeing operations, partner relations and business development. His focus is on building the systems and relationships that allow DealGini to scale consistently across new geographies and product lines.

Alok brings a grounded, operations-first perspective to the business — ensuring that growth does not come at the cost of quality, compliance or the trust of the partners and customers DealGini serves.

Operations Partner Relations Business Development Eastern India
Where We Are

Our offices &
service locations.

Headquartered in Kolkata with service offices and field teams across Eastern, Central and Western India.

Headquarters
Kolkata
West Bengal

Primary operations, management and administration. All principal partnerships and CRM operations managed from Kolkata.

Service Office
Hazaribag
Jharkhand

Serving Hazaribag, Ranchi and Dhanbad. Strong focus on commercial vehicle and equipment finance for the mining and construction belt.

Service Office
Patna
Bihar

Serving Patna, Gaya, Muzaffarpur, Darbhanga and Purnia. Bihar is one of DealGini's largest and fastest-growing markets.

Service Office
Lucknow
Uttar Pradesh

Serving Lucknow, Prayagraj, Gorakhpur and Varanasi. Gateway to DealGini's UP operations and MSME lending.

Field Coverage
Bhubaneswar
Odisha

Serving Bhubaneswar, Cuttack, Baripada and Balasore. Growing presence in coastal Odisha.

Service Office
Pune
Maharashtra — West Zone

West Zone headquarters covering Maharashtra including Nashik. Gateway to DealGini's western India operations across commercial vehicle, home loan and MSME lending.

Field Coverage
Pan-India
Delhi · Guwahati · Raipur · Jorhat · Balasore

Additional coverage through partner networks in Delhi NCR, Assam, Chhattisgarh and coastal Odisha.

Work With Us

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with DealGini?

Whether you're a borrower, a broker, a bank or a business — there is a conversation worth having.

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